Search engines reward websites that are clear, fast and easy to use. Before you spend on advanced tactics, check these fundamentals.
1. A clear page title and description
Every page should have a title and a short description that say what the page is about and where you operate. These are what people see in search results.
2. A fast, mobile-friendly layout
Most people will see your site on a phone first. If it is slow or hard to read on a small screen, visitors leave.
3. Accurate business details
Your business name, address and phone number should match everywhere they appear online, including your website and business profiles.
4. Pages that answer real questions
Write about the services you actually offer and the questions customers actually ask. Plain, helpful language beats clever marketing copy.
5. An obvious next step
Every page should make it easy to call, book or send a message.
Want a second opinion on your own site? Our SEO services team can review it with you, or you can get in touch directly.